Author name

Firely Entertainment 

"The Hub" Performance & Exhibition Center

Shui On Group and China Xintiandi are leading real estate development and management companies, specializing in high-profile “Live, Work, Play” mixed-use projects The Hub is their largest project in China to date and their first with a large cultural venue. Shui On and China Xintiandi sought help to create a venue that would drive value for the project.


Our team carried out an extensive market analysis, formulated innovative business models to boost return on investment, provided consultation on the building's design and fit-out, and joined the team responsible for managing the venue's operations.


In addition, we collaborated on content programming and successfully secured a two-month-long immersive "Da Vinci" exhibition for the grand opening of the cultural venue, further enhancing its appeal and value.